My name is Aleksandra, the creative behind JOA DIARY. This website is dedicated to my newly discovered love for creating stories in a form of fine jewelry, designed in NY and handcrafted in Italy. J O A, is an acronym for "journey of  a m o r e" a love and passion project. JOA DIARY was created in 2020 as a project and vision I had in mind for so many years and decided to finally bring to life, for y o u. Designed for women who value premium quality, design and eco friendly mission, I strive to continue my storytelling through the creation of fine jewelry and using my ideas that derive from architectural shapes, organic forms and textures found in nature. Infinitely inspired by feminine energy I am intuitively guided to transform both soft and strong elements into my designs.